Vicky French

Opinion

Vicky French

The role of media in solving for lack of credibility

10 October 2021 • Brands that on the one hand support DE&I are being undermined when their ads appear in media outlets that incite hateful and discriminatory comments of underrepresented communities. To fix this credibility gap, brands must be accountable for their media investment choices, and publicly take a stand against problematic media, argues Vicky French, Global Brand Marketer at Hewlett Packard Enterprise.

About Vicky French

Passionate about Brand Credibility and the role marketing can play in creating a more equitable world, Vicky French is a Global Brand Marketer at Hewlett Packard Enterprise. She also co-leads HPE’s platform, In Her Element, to inspire young girls & women that STEM is for them, that technology can be an enabler for you to follow your passion. Her expertise are in content marketing, media strategy and purpose-led marketing.